A slice of humble pie at the accelerator
8Being in an accelerator can be both devastating and therapeutic.
The shock of change and the challenges brought on by the program can bring out the absolute worst in you. You have to imagine that, as a first-time CEO, to go from calling all the shots in a vacuum to all of a sudden receiving the good, bad and ugly – straight up with no lube — about not only your idea and company but about YOU. It’s not easy on the ego. How could one bring oneself to listen to people who have not been in the trenches with you all this time? What do they think they see without having gone through the particular challenges you have faced as an entrepreneur: The nos, the maybes, the half-baked comparisons to this or that product? You’re the fucking CEO, right? Right?
You start to wonder why everything around you is crumbling. Your team begins to lose the faith they once had in you before the accelerator began, you butt heads with them and mentors, and every decision you make seems to be the wrong one. Before you know it, you find yourself defending against everything people suggest or point out as flaws. It’s not long until you place the blame squarely on the accelerator and the arrogant bastards who run it, and not much longer after that you find yourself saying “I can’t wait to go back to my hometown” because you’ve lost the passion for your start-up.
Things start to deteriorate more, then one of two things happen: (1) the program accelerates the failure of your company and you go down with the ship or (2) you realize that you, the CEO, are the arrogant, stubborn, mean, pathetic excuse for a leader and that everyone around you, including your team and the mentors have only been trying to help you, not attack you. It’s almost entirely your own damned fault. You gape in awe at articles online and chapters of self-help books that confirm what a muppet you’ve been as all the things they advise against, you find yourself guilty of. You begin to admit that you’ve made mistakes and don’t know everything, humbling yourself and ditching the ego that got you in so much shit in the first place.
You park your stupid ass in whatever city the accelerator is based in and you look back at all the notes you took and never read since writing them. From there you tell your team how sorry you are and assure them that you’re done talking and are ready to listen – and you fucking mean it. You tell your mentors the same, even if they don’t want to believe you at first, then go about proving that you mean it by living it and being the CEO you should be and realizing that you must earn your title every day in the eyes of your team and anyone looking at you to invest. The bottom line is that you are at their service. Your job is to set the direction of the company, ask the opinion of your partners and then do everything you can to make the resources available to your team to reach the goal. Your team starts to believe in you again and you all regain your passion for what you do. You thank them sincerely for their hard work and dedication.
You are redeemed. You grow as a person. Your product will change the world.
Then you write it all down in a public blog post as a testament to anyone who will read it that you will never make the same mistake again.
A problem well stated is a problem half solved.
- Charles F. Kettering
Who will cry when you die?
0It’s a thought that is at once scary and enlightening.
We go through life looking out for numero uno, rat racing, making as much money as we can, and sometimes stepping on others to get there, but you just can’t escape the fact that no matter how much wealth or possession you amass, you can’t take it with you. Does success come at the expense of others or does caring for others bring success? I think it’s the latter.
You may have heard it all before from people like Oprah or Deepak Chopra, on the power of gratitude and reveled in their insight if you attended on of their seminars but once the excitement wears off we find that we think critically and usually get to “it’s so easy for them to be happy and enlightened with their money. The question which is hard to answer is which came first, the success or the money? Success is not always money. Gandhi could have told you that if he were still around. Success is the people around you who believe in you and they all deserve your gratitude.
It can sometimes be difficult to slow down long enough to think what or who you should be grateful for. Is it truly possible to make it to the top in today’s “Thank you economy” without help? A celebrity has her agents and distributors to thank but we all know that without fans, there is no celebrity. We celebrate people who thank the little people who helped get them there. Lady Gaga, with all her fame and fortune knows it (Little Monsters, House of Gaga), the Misfits knew it (Fiend Club), captains of industry who give back by mentoring know it. They don’t have to thank the world, in fact even infamy could also make them known the world over, but who will cry when they die?
I stopped to think of all the people who have helped me and continue to do so. There are so many that it’s impossible to list them all, and it humbles me to the point that there is no gesture big enough to thank them all that could ever do them justice. The best I can do is be the best person I could be to them. Helping others does take time out of your busy schedule but it’s worth it. I could easily bury myself in work for each waking hour of the day and still never be done, but when a friend needs me I do my best to be there for them. The rewards of being a genuine, helpful friend totally outweigh the cost it presents to your time. When you are sick or need a leg up, they will be there for you and that’s priceless.
I’ve been reading Robin Sharma’s book that shares the title of this post. I’ve seen him talk before and I like how he relates all his sort of hippy advice to entrepreneurship, so it resonates with me. One would think from the title that it’s about how to be more awesome, as most self-help books tend to be, but if you read it (and it’s a very easy read with 1.5 page chapters) you will notice that most of his advice is about taking care of yourself so you can take care of others. Seems to be the contrary of what I ranted about at the start of this post, but the difference is the reasons behind looking out for oneself. You only have one life to live and once it’s over, it’s over. Will you be forgotten or will you leave a legacy? It’s up to you.
Wake up and smell the startup
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Before I begin, I`d like to apologize for not posting in ages. The reason for my absence has much to do with the title and subject of this post. Some of you know that I am the CEO of Epilogger Inc. and that has been consuming most of my time and passion over the last long while. We`re heading toward to final leg of an accelerator program we`re involved in and, naturally, that means we are busy as can be. In fact, ever since my founding of the company that`s generally been the case.
What`s been running around my mind is what I`ve been hearing discussed around me about “part time startups” vis-a-vis conventional wisdom and mentorship that I`ve heard and received from other successful entrepreneurs and potential investors. The conventional wisdom is, in the words of Ken Seto at his AndroidTO panel, “There is no other way to do this other than full time.” I remember standing there listening to the panel and thinking that it was a tough pill to swallow. Images of insolvency, instability and uncertainty began to float into my imagination, painting a rather grim picture of what it meant to be a startup founder. Was that really the price one has to pay for their shot at realizing their dream? The answer is “yes.” It doesn’t have to be grim though.
It took months to sink in, and, admittedly, while I still had Epilogger taking up much of my mental bandwidth, I was still applying for jobs, answering emails from headhunters and going to interviews for high-paying positions. I figured I could do both a full time job and Epilogger at the same time and the truth is, I probably could, because I can multitask fairly well. However try telling that to potential investors, clients, or partners and I can just about guarantee they will send you packing. These people all do what they do full time and want to meet during normal hours and pretty much assume you’ve taken the same plunge as they have. Basically the assumption is that you have skin in the game and have invested not only your own money into your dream, but your heart and mind. The simple logic is, from say an investor’s view, is “Why should I invest in him if he is not invested in his own company?” From the client’s or partner’s perspective, it puts you, the entrepreneur, at a disadvantage in negotiations when they see you have something to lose, namely your job because likely you’re meeting these people on your lunch break and will be found out sooner or later. If you have to go to go abroad for a series of meetings, that’s one hell of a long lunch break.
There are some arguments to the contrary where stories exist of a number of people who began to build a business while working for someone else and some may have succeeded, but I find myself hard pressed to believe that they were able to do so without seriously jeopardizing their jobs or job performance. At some point, they all had to leave their jobs to get to the next level. There’s always a tipping point at which you must take the risk and bet on yourself and your dream for better or worse. A big part of the reason why the restaurant/hospitality industry is full of aspiring actors and singers and so on (live for a while in NYC like I did and they’re everywhere) is because those jobs offer them some degree of latitude (i.e. days off in a part-time schedule) to be able to make it to that audition at 9am on a Tuesday. They’re betting on their future, not a career in food service, and I have mountains of respect for them.
However, in the tech startup world, the typical situation is that entrepreneurs start off with white collar jobs as developers, marketing or project managers, or business development and are tired of working for someone else. It’s difficult, however, to just get tired of having enough money to pay the rent and put food on the table and most of the time, your white collar boss needs you for the full 8 hours (or more!) every day and sometimes on weekends. There comes a time when you have to make the hard decision to leave your security behind and take the plunge. That time is usually when your side startup either interferes with your job or your job interferes with your startup (i.e. you’re too tired from work to work on your business after hours).
There are no part-time rockstars, orators, or part time founders of truly successful businesses. All the people we admire from Steve Jobs to Mark Zuckerberg made their choice, even if it meant dropping out of Harvard, against the better wisdom of their peers to pursue something truly special. You can fit the mold and get your degree, get your job, get married and get buried, but if you want to change the world, you won’t do it at your cubicle.
Until you’ve made that choice, and taken that risk, you’re just a worker bee with delusions of grandeur. Wake up and smell the startup.
On Growing your Way
2Recently I’ve found myself in a few conversations centered on the same subject: who people really are when no one’s looking. This subject has come up mostly with my younger friends just entering their 20′s (i.e my sister and her friends, students I’ve given lectures to, young friends in the tech scene) and I wish I had taken the time to think about it when i was in my early 20s. I think it’s important to grow your own way and be the person you want to be, not the person everyone else thinks you should be.
Consider that most of us, on any given day, dress or act a certain way in public to “fit in” without rocking the boat. It makes sense; it’s a lot easier to blend in because you’re less likely to get hassled by others or be the subject of gawking onlookers’ judgement. You can ride the public transit system or walk the streets in peace knowing that you can exist without impinging on anyone else’s equally pedestrian existence.
However, I believe that within every one of us there is an artist, a scientist, a writer, a sexpot, a game changer, an inventor, a dancer, a fighter and, in some cases, a genius. It’s painful for me to watch someone stifle their true nature to fit in to such a degree that even behind closed doors they worry about what label they will bring upon themselves because, secretly, they enjoy some sort of activity or pursuit that others would find strange, abnormal or taboo. When we force ourselves to fit the mold that society puts pressure on us to adopt, potential and growth are stifled and we are that much further from our next giant leap in culture, science, enlightenment and acceptance.
It seems the only time people cut loose a bit is in the bedroom, but a lot of the time, it’s more of the same. To me, it’s ludicrous to think that two people can’t shed society’s expectations, or take a break from the usual folkways and mores when the door is locked. Pierre Trudeau said it best (although he was referring to the state specifically – however it can be said that the state sets the tone for a lot of what we think is right and wrong)
“The state has no place in the bedrooms of the nation… What’s done in private between adults doesn’t concern the criminal code.”
Consenting adults should be able to escape from it all when it’s just those in the room. I guess the point is, if you can’t be “naked” when you’re naked then do you even have an identity at all.
The implications have a wider scope when applied to the double standard that the sexes face on a daily basis. Why is it that a man can be promiscuous and liberated while women get all kinds of labels should they want to live that way as well? It doesn’t make sense in an increasingly secular society. In my days learning the ins and outs of the criminal code as a criminology undergrad it became blindingly obvious that most of the common law that we take for granted is rooted in the bible or the Ten Commandments. Just about all mala in se offences are straight off of the stone tablet and the vast majority of mala prohibita offences are extensions of that.
I always find it fascinating when I see people staring and shaking their heads at a person who walks by dressed in a way that expresses their true selves. You must have experienced it at one time or another. Someone in neat pants, functional shoes, who carries pens in their shirt pocket is labelled a dweeb. A person dressed in black who has dyed their hair is a goth or a freak. It goes beyond fashion sense and into self-expression. When most of us were younger (say, high school) we probably got the chance to explore our more unusual sides, but why does that have to end once we enter the work force? If hiding your true self away is what growing up means, I never want to grow up.
Take one look at anyone who has changed the world in a profound way or brought about social change (good or bad) and you will notice one common factor among them that is anything but common! Each of these brave men and women dared to dream and dream different, to BE different. Why do I say brave? Well, because being different invariably means you will get in all sorts of trouble, be called “crazy,” and take all matter of crap from just about everyone. Most people don’t like change, but without change, there is no progress. To be a leader is to grow your own way and to be strong enough to endure the consequences. Albert Einstein did it, Hugh Hefner and Larry Flint did it. Rosa Parks, Pierre Trudeau, Barack Obama, Johnny Rotten, Gandhi, The man in Tiananmen Square, Raoul Wallenberg, Oskar Schindler…. the list goes on and on, spanning centuries. We could not ignore them and they changed everything.
So, when you step out of your home and are under the gaze of others, will you grow your own way or are you happy to go with the flow? Here’s to the crazy ones.
I Never Have a Valentine
0Since, 2007, when I became the heartless bastard that I am, I haven’t had a Valentine on Valentine’s Day. It’s almost like clockwork; life happens to me just before everyone’s favourite Hallmark holiday and I am single as ever. Nothing has really changed since last year, I suppose.
Well, to be exact, there are still people I send valentine’s wishes to but there usually isn’t a significant other that gets all that usual pampering and attention and whatnot. Since I have not had a long-term girlfriend that made it to Valentine’s Day for so long, I have since had a yearly tradition of buying one more rose than I need above and beyond the friendly roses I send flowers to. Some years it’s a new friend, some years it’s an ex-girlfriend and some years I give a rose to a completely random stranger who looks lonely.
It never hurts to be nice to someone you don’t know as it’s always easy to be cold in February.
Happy Valentine’s Day.
You Can Do Anything on Twitter
5The other day my frenemy, Kerry McKibbin, posted the video below on Facebook and it made me and a few others wince with pain. The video pokes fun at what they call the “YouTube” generation. What they are referring to is the large number of pseudo-famous people who post videos on YouTube or tweet on Twitter who, for one reason or another, go viral overnight and then take their unexpected, short lived, accidental fame as expertise in whatever it is they got “famous” for. Here’s the vid.
DISCLAIMER: I Do not own the rights to this video and clearly neither does the poster of the vid. NBC Universal may at anytime remove the content, sue the crap out of the user who posted it from YouTube and repost it on their own channels/sites. Please don’t hurt me, NBC.
The ghosts of Antoine Dodson, Hungrybear9562 (double rainbow guy), and, I’m sad to say, a lot of people I’ve met at various social media events, conferences, outings rattle their chains as I write this. The vid satirizes “Twitter famous” people who, by virtue of their sizable followings, feel entitled to whatever it is they want. The character played by Daniel Radcliffe very poignantly explains that he got on the show by complaining to his many followers on twitter that he deserved to be on the show – the online equivalent of a spoiled kid tantrum or… terrorism.
It’s funny and yet so painful because it’s true. It’s the real dark side of the two-way conversation that has been opened up by social media and just about every “influencer” I have met is guilty of doing it to some degree at some point; myself included. I hang my head in shame at the admission of it but I did catch myself in the past and made my amends where necessary. Lalawag calls this phenomenon “Social Media Entitlement Syndrome” and there are a few variations to the meaning of the term from that most excellent article. I encourage you to read it:
1. Feeling and behaving as if one should be granted certain privileges (event access, free products, job offers) because he/she is well-known in social media.
2. Expecting all-access to an individual’s private life because he/she occasionally posts personal items in social networks.
3. Acting like it’s acceptable and normal to piss (bombard w/comments, tweets, DMs) on someone’s social stream.
4. Demanding that people retweet your content, and resenting them if they don’t.
5. Assuming that because you correspond with someone via social media, you should be invited to every social gathering that person plans or is involved with.
Some of them are more poignant for others, but you get the picture. If the video didn’t make you cringe enough, finding out that you’re guilty of one of the above will rub salt in the wound. I’ve noticed something of a binary divide in people you find on twitter and other social networks: people are either thought leaders with something to show for it (i.e. a book, a career in an related field, training, a popular blog) or they are noisemakers (read: social media bums) who are all over twitter but tend to have none of the aforementioned things coupled with a very vague twitter bio that mentions their love for cats and food.
The thing is that even before I saw the video I’ve noticed and been aware of the issue but not given it much focused thought. What I can tell you is that the issue itself is in part responsible for my far less frequent posts on this here blog. You could say I’ve lost my joie de vivre for posting for the sake of posting about my life. It all started when I changed the direction of this blog to be more about the reader than me as much as possible. I try to post about things that are within reach of a reader rather than brag about that super exclusive event I was invited to. If I go to something like that (although lately I haven’t had any time to do it for some time now) then I usually offer readers an opportunity to join me there or reap some benefit from the sponsor of the event. Still you’ll notice that my posts have been going mostly in the direction of marketing, advertising, SEO, futurism and so on.
This all goes right back to the Social Media Elephant in the Room and it’s no wonder why there is an ever growing cohort of people who just can’t wait to declare social media “dead” because they see, like you may be starting to now, what was described above. However social media is still big business even if the adoption rate is still a bit slow among bigger companies who are accustomed to outbound communications. The value is still that two-way channel of communication that can make or break a company in terms of marketing and increase accountability. However, the dark side that is entitlement remains and it’s hard to tell if it’s going anywhere any time soon.
The Blogger, the Startup, and the Future
02010 was the year of the blogger. By the end of 2010 there were 152 Million blogs on the internet. Many of us were there in the fray and posting up to 6 or 7 times a week (I know I was) and some of us even multiple times per day. Blogs shook up the world of journalism and influence and paved the way for the next leap in the way people communicate, shop, chatter and share. In 2010 there were so many social networks that any website or blog that dared jump into social media sharing would have 10-20 “chicklets” at the bottom of each page to try and cover them all in hopes of expanding their reach.
2011 changed all that as it became the year of the startup. Gradually we saw Del.icio.us, Digg, Plurk, Ning, Friendfeed, Hi5, and a myriad of other social networks competing in the “Social Network Wars” along side Facebook, Myspace, Twitter, LinkedIn while Google+ waited quietly in the wings for the dust to settle. At the end we got our 4 major platforms (Facebook, Twitter, LinkedIn. and Tumblr) while the aforementioned ones began to fade into disuse. Google+ joined near the end and to considerable success due in large part to their limited release marketing model that had people who got in early bragging, and those on the waitlist foaming at the mouth for a peek at the hot new thing, becoming the 5th major social network. The thing to keep in mind, with the exception of Google, is that the brands mentioned for 2011 are for the most part, still startups, not publicly traded companies. Because the cream rose to the top, new startups began to spring up in 2011 that saw the simplified social networking landscape as an opportunity to create new products that took advantage of this whether on your tablet, laptop or mobile phone.
There has already been speculation about 2012, naturally, all over the web. What will it bring? What will 2012 do away with? What will be the killer platform and what will fade away into disuse like so many social networks and discovery engines did in 2011. Facebook is expected to make an IPO in 2012, Twitter is getting bigger and more ad supported, and mobile is expected to lead the way when it comes to what developers are working on. Will blackberry/RIM find a way to reinvent themselves before Q2 hits and it’s too late? Will Windows Phone 7 be Microsoft’s reawakening? What I can tell you is that mobile and mobile style applications are the future of computing in 2012 and beyond. Some of you have seen the Flexi-Screen phones from Samsung set to drop in 2012, and that should be indicative of the innovations coming forward. The paradigm is shifting once again, investment dollars are starting to be spent more readily and people are getting smarter.
Rannie and I were out to see a movie yesterday and took a second to appreciate how convenient our smartphones were. We had originally planned to see “The Girl with the Dragon Tattoo” but when we arrived at the theatre is was sold out. Not 10 or so years ago that would have meant the night would have been stymied as people used to check movie listings in the newspaper to find a showtime, or worse, call a hotline that would slowly and painfully read them all off to you in a recorded voice. It was just a matter of getting on Flixster and using the GPS function to tell us that within a certain radius there were other movies showing in a reasonable time slot. Before we knew it we were at the multiplex watching our second choice of “Sherlock Holmes 2″ with plenty of time to get popcorn, be seated and get comfortable. Seems simple and not that awe inspiring but consider that we could not even fathom that simple transaction 20 years ago it’s a big deal. Furthermore, to most people in their late 20′s or 30′s who were using computers before there WAS an internet, humankind has come a long way very quickly.
The very way people research anything is defaulted to the web and mobile and we are seeing encyclopedias go the way of the dinosaur in favour of the wiki. Our technology follows us wherever we go now and will continue to do so. The world has gotten ever smaller with social networks connecting people not just over great distances but from different social circles and milieus entirely. Businesses that are still skeptical and don’t keep up are biting the dust or spending dollars in the wrong places. Because Generation Y sits at the crossroads of the tried-and-true and the technological representation of those tried-and-true things, we are set to change the very face of the world in ways that will create an entirely new future in whatever image we choose for our children and their children. 2012 is the year we stop fearing the future and begin creating it for ourselves.
See you there.
HOHOTO 2011
0Toronto, from the bottom of my heart, thank you. You showed the world that you care during Movember 2011 and you showed needy people across our great nation that you still care last night at HOHOTO 2011 at the Mod Club.
My first experience with HOHOTO was last year and I was delighted to see so many of the new friends I had made in 2010 in one place enjoying a big bash together in support of charity. This year was just as great if not even more so and although I arrived quite late to the party, it was a beautiful thing to be greeted so warmly by so many people with smiles on their faces. The thing I will remember most about this year’s HOHOTO is reconnecting with friends who I’ve not seen in months due to how busy we’ve all been this year – the year of the startup.
It was such a good time last year that I got involved in the organizing committee this year and though my role was a small one, it was a part of the greater sum of the hard work put in by a cadre of angels who wanted to party with a purpose: charity. Thanks to Alexa Clark, April Dunford and Michael O’Connor Clarke, our wonderful sponsors and, of course YOU, HOHOTO 2011 was the best one yet and we raised over $67,000 for the Daily Bread Food Bank.
By the way, if you want to know where on earth all the pictures are from last night I suggest you check right here. <3
Also here is Photojunkie’s HOHOTO 2011 photobooth, posted lightning fast, and Motionblur‘s set here. See if you’re in there! I’m also looking forward to Michael Penney‘s video coming down the pipeline soon!
It goes to show that Toronto is a city with heart and because of your generosity, a lot of hungry people will eat well this holiday season! Didn’t that feel good?!
If you are strapped for cash or just need to give more then I encourage you to visit this site to pledge to a random act of kindness and GiveGet will donate $5 to a charity of your choice, including Daily Bread Food Bank.
Have a happy and healthy holiday season. 2012 is going to be a big year and I look forward to seeing you all shoot for the stars.
Make Web Not War Community Night in Toronto
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Julia Stowell and the Make Web Not War team deserve credit where credit is due. My first experience with Web Not War was 2 years ago in Montreal and the brand has come a long way since then. People are really into this community initiative and the “Make Web Not War” brand/property has found a special place in the hearts of the startup and development community, particularly in Toronto. Mention Web Not War and you’re likely to hear how Microsoft and Windows Azure have really put in some great work and time into bringing people together in the open-source space and the overall tech scene in Canada.
Make Web Not War Community Night in Toronto went down at the Drake Underground with a live stream on Facebook. The venue was perfect, the planning nearly flawless and the company was excellent. Among the many faces in the room were our good friends from Bnotions, Atendy, Ladies Learning Code, My City Lives, Saul Colt (Freshbooks), Erin Bury (Sprouter), Chris Eben (TWG/Startup Weekend), and of course the Microsoft team, Julia, Jonathan, Nik and Reemah.
Thanks to all who attended. The Epilogger team had a blast and SOME of our team partied till they dropped! and we are thrilled to have gotten such a great response from the audience for our Alpha demo. Just wait till you see the Beta on December 9th! Stay tuned on the Epilogger blog for more news soon! By the way, Drake Hotel, cinnamon buns on a stick? SMART!
I hope you Windows Phone 7 folks are reading this because I would love to get my hands on a new Windows Phone 7 to replace my slow, dated, blackberry bold 9700. It served me well but it’s time for a change and I am sick of being hassled by Android and iPhone acolytes trying to woo me over to one or the other platform. Let’s give Windows Phone 7 a whirl! Rozenblit and Reemah let me play with their phones last night and I liked what I saw, so here is my photo scavenger hunt to win that phone!
Nusgourmet: Korean Stirfry
3
I’ve been spending a good deal amount of time in Toronto’s Koreatown lately and have gone kind of overboard on bulgogi, kim chi and all sorts of Korean delicacies. I am a well-known eater of spicy foods and makers of Korean cuisine are not shy when it comes to cranking up the capsaicin so it’s right up my alley and down the hatch.
The other day on the way home from the office I got the craving again but wanted to save a little money and cook at home so I stopped by the Korean grocer to pick up some essentials to make the meal below. I warn you now that I have almost no idea how to cook Korean properly and created this extremely simple recipe below based on flavours that I’ve been able to discern when eating in Koreatown. The recipe below is not really a traditional Korean fare but it’s easy to make and damned delicious so try it if you want an excuse to break out your wok.
“Korean style” Stirfry
Serves 4
(addtional photos available on Flickr here)
Ingredients:
1/2 a pack of thinly sliced beef (bulgogi) – available at Korean grocer
1 Pack of udon noodles, boiled
1.5 bell peppers sliced thinly (I half each of a green, yellow, and red pepper for colour and flavour)
2 carrots, peeled and julliened
2 sticks of celery, julliened
1 head of broccoli
1/2 a red onion, quartered with layers separated
3-4 baby bok choy, leaves separated from core
8 cloves of garlic, minced
1/2 cup of fresh ginger, minced
Fish sauce
Soy sauce
Sriracha sauce
Thai sweet chili or Stir Fry sauce (optional)
Kim Chi, to serve
Method:
Slice the peppers, toss into a bowl.
Peel and Jullienne the carrots. Julienne the celery too and throw them into bowl. Julienne means to cut on a sharp angle as shown in the pictures to the right.
Separate the broccoli head into smaller florets and cut the very large ones in half to keep the size more or less uniform.
Add cut onion and bok choy to bowl.
Peel ginger and garlic, mince and make sure you plan out two portions of each because you will be cooking twice with those flavours as a base.
Heat up wok to medium with 1 tbsp of oil, add 1st portion of ginger and garlic, add meat and cook till just brown with a few dashes of fish sauce. Remove meat and set aside.
Fry noodles for about 3-5 minutes. Remove noodles and set aside.
Replenish oil, add 2nd portion of ginger and garlic, sauté for 2 minutes to release aroma. Add all vegetables and stir constantly.
Flavour vegetables with fish sauce, soy sauce, sriracha, and stir fry sauce to taste.
Reintroduce cooked meat into vegetable mixture, stir and combine.
When everything is not and delicious serve on top of noodles with a side of delicious kim chi.
Suggested drink: Soju.

















