Posts tagged michael nus
It’s Sunday. I needed a bagel. So I went to get one.
Here is my quest to acquire and eat some bagels using Vine. I figured if I’m going to really try it out I should do it in a style that tells a story.
Where my Jews at?
People seem to love to ask me why I don’t have an iPhone case. What’s the deal? Is it some sort of rite of passage to have one? Is my iPhone not complete without it? I think not.
I am an iPhone nudist and I agree with Seinfeld’s comments about those who have cases on their iPhones:
Ugh look at that pathetic little protector. Why dont you walk around with a helmet on too? You should have a big styrofoam helmet.
The iPhone is a marvel of industrial design. Every aspect of it from the shape, to the weight, to the placement of buttons was deliberately engineered to fit in your hand and be operated with ease. You should only need one thumb to use the device and Apple has made sure this is as comfortable as possible within the configuration of the hardware. It’s a certain width for a reason. Try it yourself: put you bulky case on your iPhone and reach your thumb across the screen, then try it without. Without the case you will notice that you are able to reach all sides and corners with ease. With the case you will have to strain a bit.
I think my industrial designer brother, Ryan, would agree with the above. The devil’s in the details when you’re creating something for physical human interface.
“What if you drop it?” you may ask. Yes, it’s an all too common site to see someone with a shattered iPhone touchscreen. But if you own an iPhone you no doubt have dropped it more than once and it has mysteriously survived unscathed. In fact if you own a cell phone at all I would find it hard to believe you’ve not dropped it at some point during all the removing it from your pocket/purse to reply to that text.
I have dropped my iPhone numerous times and it’s been fine. I’ve seen many others drop theirs with similar, non-heart stopping results. However nothing is indestructible, not even the Gorilla glass on the touchscreen. The truth is that not many cases will prevent your phone from breaking after a bad fall. Even the mighty Otter Box (VERY BULKY) does not make your iPhone invincible and they cost $50-$99 for their serious cases. Whether or not your phone breaks is pretty much a matter of how it lands and what it lands on. Mine finally broke yesterday when it slammed into my hard stone driveway.
So what do I do? Well, I buy the AppleCare Plus warranty or Insure it with SquareTrade. It makes so much more sense and is peace of mind. It’s one of the few extended warranties that’s actually worth it because you are warrantying your device directly from the manufacturer. That means they have parts and stock, always.
Let’s do the math:
Otterbox/iPhone protector cases:
Average Otterbox purchase: $50-$99 + $649-$749.
If the phone breaks on a fall, you’re out up to $850. Your phone carrier doesn’t give a damn.
Say you want to get just the screen replaced? Bam! $100 from some shady guy with a cart in a mall who sells, you guessed it, iPhone cases.
AppleCare Plus cost: $99 +$50 fee
If you break your phone, you walk into an Apple store and $50 bucks later get a brand new iPhone, no questions asked. you’re out $150.
If you’re one of those clumsy people who drop and break their phones extremely often, stick to Blackberry.
This has been a public service announcement. That is all.
The thing about doing something with enough frequency is that you start to notice all kinds of things about it. At first, your knowledge of the ins-and-outs of that subject or activity begins to grow fast – you learn the ropes. You start to understand the origins and causes of certain behaviors. In effect, you gain an understanding of the rules. These days I seem to be on more planes, more often. I have been on just about every airline I can think of and I too have noticed some patterns. One big one is that the skies are, for the most part, not nearly as friendly as they once were. Do any of you remember the days when in-flight meals were part of the price you paid to sit in a comfortable seat for a few hours amongst the clouds? Flight attendants were courteous as a rule, not an exception. Basically, you were treated like a customer, not livestock.
Nowadays I notice that most flight attendants are just plain rude. Particularly when it comes to the takeoff and landing cycles. Will having your cell phone out and your seat not fully upright really cause the plane to spontaneously combust? Also, I’m sorry, but the loose fitting seatbelts do absolutely nothing. They would only be useful if the plane was to be inverted. Failing that, however, if the engines on the plane were to give out, or the wings were to fall off midflight, the damned contraption would fall to the ground like a dart. Physics would not give a damn about your seatbelt.
I digress: There is probably a perfectly good safety reason for having seats and trays up, belts buckled and phones off. However I think that it couldn’t kill these attendants to ask a little nicer. I am fully aware that they do this day in and day out and most likely deal with their fair share of jerks. But even back in the more human days of flying, there were jerks on planes, but It’s embarrassing to see how they talk down to perfectly nice people who most of the time are in the midst of obediently turning off their phones (iPhones, for example take up to 20 seconds to shut down sometimes). It’s like they are just waiting to pounce on the poor SOB who dared have his phone in plain view.
Doesn’t matter what you do; them just seeing a phone is like waving a red cape in front of an angry bull. I’ve conducted a few experiments with this. Sometimes I will have my phone out on my lap. The phone is, in fact, powered down and the screen is clearly off. 100% of the time, some tired, grouchy steward or stewardess will attack with fury, loudly insisting that I turn it off. People stare as I calmly explain that the phone is indeed off.
On a recent American Airlines (Eagle) flight to JFK (3619), I was a perfectly good boy and did nothing intentional to incur any of the flight attendants’ wrath. However, upon boarding, I noticed the looks on the two flight attendants’ faces were less than friendly. The older lady looked tired, angry, and just fed up with everything. The other was considerably younger but had a flat affect – no smile, no frown: just a straight line where her mouth should have been. The weather was bad taking off so the older one announced on the PA that they would not be doing a service due to this. What bothered me was that I could have sworn she sounded relieved at this. So, thirsty and starving, I did the only thing I could do, and took a nap. I woke up some time later to see the younger one standing over me asking if I wanted a drink. I guess the weather was not that bad after all above the clouds? I ordered my drink and before I could ask for anything more, she rushed off to the next row. Politely, I asked if I could have the gleaming bag of almonds that sat so tantalizingly atop the drink cart. My voice was definitely loud enough, I thought, to be heard but she either really didn’t hear or was ignoring me, so I tapped her shoulder gently.
Now, remember the flat affect I mentioned before? That faded. Try to imagine this because it actually happened: without moving her body, she slowly turns her head to me, her eyes wide and wild, her mouth in a grimace so deep that she looked very much like a Japanese Kabuki. I felt like I had just angered an ancient volcano god by daring to ask for anything more than a can of tomato juice, but I pressed my next question anyway and asked politely for the almonds. She let out a sigh so big that it pretty much completed the Kabuki/volcano god image in my head as I imagined steam coming out of her mouth and nose. Sure enough I get the almonds, which she slams into my hand without so much as a word – more like a grunt really. Man, did those almonds ever taste salty. The people around me seemed to be paralyzed in fear of asking her for the same thing, as you would think that if one guy asks for almonds and gets them, others would follow suit. Not on this plane! All I could do was sit crunching away while my neighbors watered at the mouth. I felt that if I offered them any, they would suffer the flight attendant’s terrible vengeance.
The older one had been a complete boor the entire flight: never did I see a smile or hear “please,” “thank you,” or “you’re welcome.” All she said was “drink?” to her passengers. Oh, and she hassled me for having my phone out when we landed. As I exited the plane there was no “thanks for flying American, have a nice day.” All the exiting passengers got was a muttered “bye” from her lips with her eyes affixed to the floor.
You may think that what I just described was an isolated incident in what is a nightmare scenario but you would be mistaken. This sort of awful service is actually quite commonplace, particularly for domestic flights and flights to and from the US. I see it all the time with only a few exceptions. I am bewildered when the safety announcements come on, thanking passengers for choosing whatever airline it is. It’s as if they think that people care about the the brand of airline when choosing that particular flight, when in reality the only factors are price and flight time because it’s not like one airline has more amenities than the other. You get a seat, a checked bag fee and a big old can of shut the f*** up from the flight crew. If you want food, better whip out the old credit card because despite that $600+ price tag and six-hour flight time to fly from, say, Toronto to Vancouver, all you’re getting is cola and water. Diabolical.
I’d say the nicest part of the flight experience is the airports themselves these days. Have you noticed how extravagant these buildings are? I remember when terminal 3 was a complete hole, but it didn’t matter, because stepping onto a plane with a friendly crew and more human service and amenities was the real pleasure of flying.
It’s a new year and things are already shaping up for some exciting times. I thought I would take a moment between now and my next San Francisco flight to get back to blogging and continue my “The Day I Met:” series. 2013 is the year of Epilogger so I’d like to tell you about:
The Day I Met Chris Brooker
It was in 2010 when I met Chris Brooker. In 2010, new people were becoming friends, LoserKaraoke was still in its original form at Tequila Sunrise and I had just come to Toronto from New York looking to start something new. It was the summer of love, if you think about it. There was still GenYTO, Tweetups for the sake of meeting new people, and Tumblr meetings. People just wanted to connect. It was innocent. Social media was too and the corporations and agencies weren’t hip to the jive just yet.
So there I was at this peculiar weekly night out on the town in a cramped Mexican saloon called Tequila Sunrise meeting all kinds of interesting people and finding myself fascinated by all of them. I was hooked. I wanted to know what was going on in Toronto and all I had to do was check Twitter for any one of many open invitations to an event, a casual hangout, a tweet up – whatever. On one particular karaoke night I met Chris and was immediately comfortable talking to him. He was friendly, fun, and smart as hell. We became friends pretty quickly.
The first thing I can remember was that we exchanged numbers and twitter handles (back in the day everyone was exchanging numbers and twitter handles – there was no pretense, no one was too cool) and we had a few beers while singer after singer screeched out one song or the other. I remember texting him some time after that, on a different night, asking him what was going on around town. His reply was “Tumblr meeting. You should come.” Here was a person I barely knew and the invitation was open, no worries. The photo above was taken in 2010 around the time we met.
I never made it to the tumblr meet up , I don’t think I was even on Tumblr at the time, but over the weeks and months to come we kept running into each other at one thing or the other, with Karaoke being the baseline, as it was for just about everyone in the tech scene.
Over the Years:
There was just no way that I could have known that Chris and I would not only become very good friends, but business partners. If I knew how much this extraordinary man would put on the line to build something as great as Epilogger with me, I might have never done it. We’ve had our high points, our low points, and our rows but it has been a most excellent adventure. Who would have thunk that a genius developer and notorious straight shooter would one day leave his 9-5 to become a captain of Industry, creating something truly great. Through his sacrifice and dedication I’ve been honoured to call this man my friend. There are just too many stories, misadventures, drunken nights, high fives and more to tell in one blog post. He has been at my side through just about every scheme I’ve dreamed up. He’s always there.
The best piece of business advice I ever got was from my friend Guy Gal (look for his “The Day I Met:” soon) who once told me “only start a business with someone you trust 100%. If there is any doubt at all, even the smallest, don’t do it.”
Smart words from a smart man. For all the time I’ve known him, Chris has been the most trustworthy, reliable, hard working, colleague I’ve ever known. Everything he creates is amazing. It was shortly before we were heading off to Founderfuel that Chris told me of a new project he was working on: Nathaniel William Whiteside Brooker, his son with his beautiful and equally smart life partner, Krista. That I was one of the first to know humbled me. I gotta tell you, this kid is gold and I am every bit as interested as his parents in seeing him grow up to be another amazing human like the Brookers.
What I’ve Learned from Chris
By now I would think that anyone who has ever met Chris has experienced his complete and sometimes brutal honesty. He never means bad by it, he just tells it like it is. Chris does not ever deal in hyperbole. If it comes out of his mouth, you can be sure it’s the unlubricated truth and you would do well to listen. He is regimented, deliberate, rational, and stone solid, but he also knows how to have a blast. In the Karaoke days he was a hoot, and he would always show up to our Epilogger team-building exercises at the usual place and throw down like it ain’t no thang.
Whenever I am being honest with myself or someone I always think of how Chris would say it. He has the unique ability to be honest and not make you hate him – and that’s a truly rare thing that I can only hope to achieve one day. I’ve learned to become a better leader, a more patient, productive person, and a better friend to any who I would refer to as such. To be Brooker-honest, I don’t think I will ever stop learning from him.
Chris, if you read this, I want to thank you for helping me and everyone around you achieve great things. See you at the top, partner.
I didn’t really want to touch this subject but I got to thinking about it and so, changed my mind.
The world is supposedly going to end on December 21st due to the Mayan calendar running out of space. That’s a very simplistic version of the reason, but let’s just leave it at that for the sake of Coles Notes etiquette. Basically a lot of, um, not-so-smart people buy it and, if you’ve been watching the news, there are droves of folks buying doomsday supplies like it’s Y2K all over again. It’s 2012, information is more readily available than ever, and we’re still pulling a War of the Worlds type panic. Orson Welles laughs from beyond the grave, to be sure.
Look, I’m sure the readers of this blog don’t buy it for a second. In fact the panic I described above seems to only really exist in households that are a bit removed from the coasts of North America (although there are some exceptions in the cities too) but, just in case there is still a twinge of worry in the back of your mind, here is NASA’s rationale for why you should stop being ridiculous and get back to wrapping your holiday presents. Of course, if you’re like me and choose to go the escapist route, Old Spice has made a series of free online games in which you play as legendary point guard, Dikembe Mutombo in his adventures to save the world from the Mayan Calendar. The really neat thing about it is that when you complete a level you get to see an actual live feed of a robotic arm carving a new ring into the Mayan calendar to buy us more time. Try it here. Why Dikembe? I have no idea, but it’s really his voice on the game and it’s hilarious.
But what if the world were really going to end on December 21st, or any other date for that matter? I guess the popular thing to do would be to worry yourself to death before any cataclysm could even get to you. In my case I’ve gotta say that if the world ended, it would be a HUGE relief for me. I would be off the hook for so many things! Imagine the freedom of knowing that your responsibilities are now null and void, your calendar is free and any recurring commitments are moot! All that would be left to do is be with the people you love and be happy that you don’t have to return their copy of Assassin’s Creed 3 that you borrowed but never got around to finishing. Oh, and 4chan would cease to exist too…fringe benefits.
It’s the End of the World as We Know it, and I Feel Fine.
Ladies and Gentlemen,
Some of you will recall that a long while ago I said that I would begin a series on my blog called “The Day I Met.” The purpose of that category here was supposed to be a retrospective and an update about some of the amazing people I’ve met in my life. But as things go, priorities competed with priorities, and i never got around to it: until today. Why today? Because I want to tell you about my friend and colleague, Michael O’Connor Clarke.
I wonder if Felix Baumgartner caught a glimpse of an angel rising into the heavens as he was about to begin his descent. If he had, I bet that Angel, Michael O’Connor Clarke, would have smiled at him, waved, and paused a moment to make sure Felix was alright.
That’s the Michael O’Connor Clarke I knew over the last 3 years. No matter how busy he was, or how big a fish he had to fry, he was always there to help out when asked. Michael was one of the most generous people I have ever met.
The day we met:
I met Michael right at the first HOHOTO that he helped organize. My first memory of him was seeing him on stage sincerely thanking everyone for their support of the Daily Bread Food Bank. The stage lights were flashing and we was joined on stage by a sizeable entourage of his co-organizers and fundraisers. There I was at an event that seemed to have everyone in Toronto’s tech scene under one roof, and at the centre of this circus was Michael. I was in awe of this man. I was still new to Toronto’s tech scene myself and I had no idea if I would ever see him again.
Over the Years
As I continued to build my first start up (SKZ), Michael and I kept running into each other at events like Democamp and found that we saw eye to eye on a lot of things that were good and bad about the digital space. As fellow strategists we would celebrate and commiserate. Soon I found myself at the centre of big community events like Movember Canada and Social Media Day, not knowing that Mike was watching all along.
As fate would have it, one day I found myself at his doorstep at Media Profile. He interviewed me for a job there, and although the position never materialized, we kept in touch right through my subsequent career in the ad game and further into the very early beginnings of Epilogger. I’ll never forget the hard questions he asked me at that interview. I must have been sweating bullets as I sat in front of him realizing more with every second how brilliant he was. It was humbling and I remember thinking that no matter what qualifications I thought I possessed, I could learn lifetimes more from Mike.
As we stayed in touch, I did just that. There has never been an instance when Mike and I got together where I didn’t come away smarter. But, even though I always saw him as a teacher he made me feel like what I had to say was just as important as what he did.
I was honoured to have have him as a keynote speaker at Social Media Day last year where he told the crowd his now famous line: “social media is like Soylent Green; it’s made of people.” When he needed help with last year’s HOHOTO, I was only too eager to help with the sponsorship push. When he helped me get my consulting gig at CTV/BNN by telling them that “Michael Nus is the kind of guy that makes things happen,” I was once again humbled. Isn’t that pot calling the kettle black, Mike.
As of this morning, October 14th, 2012, I am overcome with sadness to write that Michael has passed away. He is survived by his loving family and legions of friends and colleagues.
Michael and I were equal in our respect and admiration for each other, but Michael had no equal in personal generosity. Although I helped Shannon and Tamera with his fundraiser a short time ago, 1,000 fundraisers could not even begin to tip the scales when compared to his lifetime of being a good friend to everyone he knew, a wonderful husband and father and, above all else, an angel in the the very truest sense of the word.
The name “Michael” is Hebrew for “He who is like God.” I know that wherever he is, Michael is showing the same godly generosity and compassion he showed me and all of us. This post (and forthcoming posts) naturally has caused me to reminisce about every experience I have had with Mike. Not one of my memories of him carries with it even the slightest tinge of negativity – that says it all, I think.
I will miss you, Michael. We all will.
It’s been a while since I wrote a good old fashioned “Stay Classy” post so let’s saddle up.
In a previous post I dealt with flakiness in general. I think I covered things pretty good (thanks to Shannon for reminding me that I wrote that a long time ago. As you may have noticed, I tend to write posts that are fuelled by recent events in my life. I use the blog to take a perspective where I am able to step outside of myself and get clarity on the issue to share it with you fine folks. That’s why you will notice a good number of my posts beginning with something to the effect “I’ve noticed recently” or “lately this has been on my mind.” They “stay classy” category is basically the “how to be a modern gentleman” portion of my blog (on in more plain terms: “how not to be a dick”)
post rant is dedicated to the issue of flakes in the life of an already busy person. Lately i’ve been meeting a lot of them, and I’m sure many of you can relate.
To all the arrogant little bastards in the startup space who ask for advice, introductions, or feedback from busy entrepreneurs or investors: Time is a valuable commodity, don’t fucking waste it when it’s not yours to waste.
You want that introduction to (insert big name VC here) or want advice on your half-baked startup idea with no business model? Are you out on the lean-startup validation trail, asking for feedback? Hell, you want to DATE that busy CEO? Then get it through your head that the very fact that they took time out of their schedule to have coffee or break bread with you, is precious time they could be using on any number of things like tending to their own business, being a rock for all the people they employ who depend on them to steer the ship through unfriendly waters, spending time with their loved ones, or changing the world.
If you managed to weasel some time from that person you want something from – and let’s be honest, you just want something from them – my god, you better make damned sure that you show up on time, listen, and follow up. You want that person to stick his neck out for you with an intro? Fat chance if you’re a flake.
To say it simply; there’s nothing worse than a flake. I hate, hate, HATE flakes. On the list of disrespectful things one person can do another, being a flake would be pretty high on that list. Flaking out is a combination of unreliability, lying, double-dipping and just plain rudeness. I would like to officially upgrade flakiness from a pet-peeve to a full on resentment.
Dale Carnegie, author of one of my new all-time favourite books “How to Win Friends and Influence People” writes:
People may forget what you say, but they never forget the way you make them feel.
If you are a flaky person and you’re reading this, put yourself in the shoes of the people you are letting down with your flakiness. How do you think they feel? Pretty rotten, to be sure. Imagine someone honoring you with an invite to spend more time with them: they are telling you between the lines that they like you and respect you. At that point you have 2 choices: either say yes, or no. Maybe is the hallmark of the flake. Maybe almost always means “no” but the sick part is that it carries false hope and sends the message “you’re not important enough to me to be honest with you.” And if you say “yes” then you better follow through.
Would you tell your boss or team that “maybe” you will show up at 9am? Nope. That’s a one way ticket to a pink slip. If you are going to miss a day of work you always send notice to show you’re still reliable. You want to be respected at work, so you show that you are respectable. People generally dislike the guy who rolls in late and doesn’t deliver on his promises. It’s not only because he’s letting the team down, it’s also because it conveys arrogance.
Many people have a small circle of friends that they call their best friends. While there are 101 things that make a person a close friend (i.e. s/he just gets me) the one thing that’s common is that they are people you can count on to be there for you. In fact that was probably the main reason you became so close in the first place; they just kept showing face. Think about it.
I feel dirty when I make an excuse. Really. If you find that you’re making the same old excuses or, even worse, using your creativity to come up with new ones constantly then, I hate to break this to you: you’re a flake. What’s more is that I can guarantee you that the people you know think you’re a flake too. People get busy, especially entrepreneurs, but it’s not an excuse. If you’re sitting across the table from one or pitching to an investor, know that they have shown you a great deal of respect in listening to you. They have so much on their plates, and you are not the main course by a long shot, yet there they sit.
Show some respect in return and take a genuine interest in them.
You want friends? Be one.
(For those of you who want to get some facetime with some quality people for advice on your startup, try out Dan Martell’s Clarity.fm)
Look, not to be a pessimist here, but no matter how good things are going for you or your company, even if you’ve been on a run of good luck for a good while, you’re bound to hit a bottleneck or six sooner or later. Call it summertime blues (the last week of August tends to be a deadzone for investment and action), or call it karma, it’s just a fact of life.
It’s all too easy to get pessimistic and be blind to any silver lining. After all it never feels good to have people criticize you or your project. From personal experience in Epilogger’s earlier days, I can share that it’s hard when possible investors pretty much send you packing. You wonder if your pitch deck needs work, start to toy with the prospect of taking all that advice you’ve been getting in changing features or the direction of your product or life, or even question your fitness to continue doing what you do. Substitute “investors” for “supporters” and the same queasy feeling may come over you whether you’re a CEO, a CTO, blogger, salesperson, athlete, or artist. People love support and can do great things when the world strokes their egos. The true test of character, however, is when the gravy train stops and it’s just you and the open tracks.
Don’t give up. Trust me on this one. Tenacity is the ultimate form of optimism. No one knows what you’re capable of like you do. No one knows your business like you do. Know one knows your limits like you do. No one wants you to succeed more than you do. Being an entrepreneur can REALLY suck sometimes but that’s the sacrifice we make to try to change the world. I’ve said it before in this post. If one was to ask me what the common x-factor is among all successful people, I would say it’s tenacity. Many people who saw “The Social Network” think that Mark Zuckerberg created Facebook at Harvard, met Sean Parker and got investment and fame over night on the heads of Eduardo Saverin and the Winklevi. The real story of Facebook is that Zuckerberg got turned down by numerous investors before finally landing his VC. Some told him to give up and that it would never fly. How’s that working out? You have the vision, make the world believe it by executing.
Don’t confuse tenacity with plain old stubbornness though. There are legitimate cases where people just have a genuinely crappy idea that needs to fail. Usually the bad idea is due to lack of due diligence (Is this even needed? Is there at least a niche market? Did someone already do the exact same thing?) A few episodes of Shark’s Tank or Dragon’s Den should paint you a good picture of what I mean.
Get advice but always take it with a grain of salt. Ask whether the source of advice is playing with a full deck and has the right experience. Celebrity does NOT make expertise. You could be talking to the most well known though leader in internet security who has sold his/her company for a bajillion dollars, but if that person would need buy into what you’re doing/selling and has no understanding of it, keep that in mind before panicking and changing it all. There’s a difference between opinion and advice – one is criticism, the other is constructive. So take advice from people who you really trust and want what’s best for you. I can count on one hand who those people are in my life and you can be sure that those will always be kept close. They have helped me profoundly.
You are NEVER alone:
The world is more social now. As such businesses have changed and communities have become more tight knit. What’s really great is that there are now more people and programs that are willing to help you solve a myriad of problems that every entrepreneur faces at different stages. If you don’t know something, ASK SOMEBODY! Don’t worry about looking stupid because I guarantee you that you will look even stupider when negligence to learn something important comes to bear in an important situation. Get social and get out there. I learned a lot from my advisors, but to get to the level where their advice made sense, I had to go back to basics. I enrolled in the MaRS program, signed Epilogger up for Founderfuel, read books, attended tech meet meetups, and pulled the right contacts to get me to the right people to teach my dumb ass the things I didn’t know jack about.
You are not alone If you were ever stranded at sea or on a desert island you would do everything you could to signal for help. Apply the same logic to your startup, your art, and especially your life.
I’ve been asked to be a GROW Ambassador this year but I made sure that the folks at the Grow Conference could make it worth your while too. I’ve gotten them to give me a code that will get you $100 off admission to the conference.
This thing is going to be huge and it’s as good an excuse as any to head to Vancouver for a couple of days. Take a look at who’s coming to speak at the GROW Talks and Grow Conference sessions, and you will see why, as a startup entrepreneur, you need to get out there pronto!
So, look, I’m just going to come right out and say it. I’m in cahoots with GROW to a small degree and can offer you $100 off tickets. No catch, straight up.
Just follow and tweet at me and I will DM you a code you can input to get the discount. No need for some key phrase, just say you want to GROW and Boom! $100 from me to you. You need to be there. Hurry up though, Grow is only 2 weeks away!
That is all. See you at GROW.
I know this post will get a lot of you mac addicts (I’ve called you mac zombies in the past) up in a tizzy but I wanted to share my feelings about my recent purchase of the iPad.
For as long as I can remember, I’ve been brand agnostic. When I buy a product the single most important factor that decides whether or not I whip out my wallet is the practical use of said product. The other factors that go into my decision, in this order, are: specific need for said item (i.e. I need a shirt for x reason), recommendations from friends/peers, and then price/value. Price is the last one because sometimes the value of an item justifies a higher price, however value, in my books goes back to necessity (the first criteria), meaning that the brand or “coolness” factor have little bearing on my decision.
As a startup entrepreneur you most likely apply the same criteria to making a new hire. Unless you are hiring some high profile team member to attract more investors, most of the time potential hires that come your way are not necessarily known to you. At that point you have to rely on the above criteria when making a decision whether to put that new developer, project manager, or designer on payroll. Do you need to make that hire to reach certain objectives? Can your peers in the business vouch for him/her or do their references check out? And, of course, is their salary expectation worth what they’re promising?
The same due diligence is what went into buying my iPad a few weeks ago. I needed a light computer to be able to pound pavement in Silicon Valley, tons of my peers said that iPad was the cat’s pyjamas, and the price was pretty good for the perceived value. HOWEVER, in practice, the iPad was an overpriced electric newspaper.
When I complained about it to some of my peers, what I got back was the same, almost cult-like, response from all the macheads: “Oh well the iPad is a consumption tool! It’s great for watching videos and reading books.” That drove me crazy. The other feedback I got was “you didn’t buy it for the right reasons.” That drove me even crazier. Given the above, I thought I did buy it for the right reasons. The feeling I got was that I was a square who didn’t fit the almighty Apple rather than vice versa. Maybe it’s because mac buyers tend to contort themselves into fitting the limited choice that Macs offer as far as customization (annoying in some cases for PC converts like me, but I can see how this limited choice is also likely the secret to their success in controlling the vertical market through their line of compatible products).
Pulling this back to the hiring allegory, I see similar behaviour from people in the tech scene all the time. Stop me if you’ve heard this one: some well known tech company hires a new CEO with great pedigree to replace their old one in a time of need. The new CEO starts his/her first day on the job to great fanfare, only to run the entire thing into the ground.
Or maybe you’ve heard the one about the young startup who got some big name investor to give them some money and join their board. While in many cases this is a great thing that helps the startup grow and flourish, there are some that find that particular investor is out of his/her depth with the type of business they just got themselves into. The relationship between investor and entrepreneur get strained as the big investor puts on the pressure to go in a direction that deviates significantly from the vision of the company. Scary stuff.
And then there is the busy entrepreneur (me) who needs a thin, light, computer that can help me make my everyday tasks easier. I knew going in that the soft keyboard was not for me so I bought a physical keyboard cover (as pictured above), still giving the iPad the benefit of the doubt. As sexy and sleek as the iPad was to hold and show off, this thing did nothing particularly useful, like, oh I don’t know, EMAIL! Yes, iPads can send emails just like an iPhone would but without the ability to attach a file in-line with an ongoing email chain, it gets extremely clunky. In order for me to attach a file (like say, a pitch deck) I had to download DropBox to act as a virtual drive (which it does quite well. I’m a big DropBox fan), and then download iBooks as a halfway point. I had to basically open the file from Dropbox in iBooks then hit the share button to get it into a separate email from the original email chain!
That was only one of the many problems, but I won’t get into the rest to save you the reading length. The thing is that Apple advertises the iPad as a productivity tool in their TV commercials. If so then how do they explain the iPad cutting my productivity in half due in large part to the need to hack together a bouquet of apps to get a task done that any laptop computer can do in one app, like a fully featured browser, and with Flash to boot!
The amount of extra moves needed to accomplish my computing goals were akin to having to hand-hold that new hire despite them coming highly recommended. It cuts down on productivity in a big way. Therefore, iPad is not a tool that is meant for productivity. It really is just a consumption tool, as my machead friends say.
It plays games, watches videos, surfs Facebook, and takes pictures, but gets little work done. Just like a crappy employee.
So I fired my iPad and hired its much more productive, and equally light, brother; the MacBook Air.