Posts tagged dave fleet
Wow last week was a very busy week in Nusland and there is much to report. Many of you probably attended a social media event in one of the 9 cities it took place in: New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, London, Hong Kong, Istanbul.
For those of you who have yet to hear about Social Media Week, it’s an internationl conference that takes place in various venues in the cities in which is takes place. The conference is in its second year and, you guessed it, is all about social media, its practices, applications, and upcoming trends. This was my first year attending and there was lots to catch with 70 events in Toronto alone! I highly recommend going out to a few seminars, panels or presentations if you get the chance to do so next year as it’s a great way to learn a few new tricks and meet new people to grow your own network.
This year was particularly interesting because I think that social media has matured to a point where the body of knowledge surrounding it has been refined through its wide usage and the boiling down of social networks to the major ones like Twitter and Facebook. This time last year you will remember that there were still lots of other social networks to consider in a social media push and it was overwhelming. Google Wave was supposed to be the next big thing and Delicious and 4chan were still going strong. Now we’re in a spot where some of the old giants have fallen and Facebook, Twitter, WordPress, and (arguably) Tumblr are at the top of the mountain with no intentions of moving until at least 2012.
Additionally the field is getting to be better understood even by dilettants – at least to a point where they appreciate the value for social media and community management. It will be interesting to see where the game is by next year but for now it seems that social media is just the way of the web, period. My prediction is that mobile will be even more important by next year and will be (if it isn’t already) the next frontier to conquer and saturate. I’m looking your way, RIM – reinvent or get out of the way of Apple, Android and Symbian. The Playbook is a good start, let’s see what else is up your sleeves.
The highlights this year were weighted heavily in some really valuable sessions and counterbalanced with some great meetups. I attended quite a few sessions but was rather selective with them at the same time as it’s impossible to attend all the sessions. Personally I think Wednesday was the most action packed day of the week as the stars seemed to align to feature some of the most interesting sessions all on that day.
It started early in the morning with a great analytics session from Sysomos and Fleishman Hillard with Sheldon Levine and David Bradfield, then moved on to the panel I moderated called “Social Media for Mayor” with some really great speakers, including my friend Dave Fleet. I was actually taken aback by how quickly my session filled up and even more humbled by the interest generated by it – it trended in Toronto and was watched by quite a few people on the Ustream feed. Big thank you to Bnotions and the Yorkville Media Centre for providing the venue and stream. For you sports fans, Jon Sinden did a really great presentation at Real Sports about connecting fans to brands in the sporting world and finally Sean Ward’s tutorial on how to get up and blogging with style. I missed the NKPR event on account of not being able to clone myself to be in two places simultaneously.
I lamented missing “The Social Family” event but I was so drained by Thursday that I had to recharge before dragging myself to the Hideout for the Love a Heart bachelor/bachelorette auction. You may have heard that Gail Gabrielle of Real Sports, the final person on the block, was bought for freaking $2002 cash! Unreal.
Friday was a great denouement and meeting the folks at Facebook Canada in the morning was really interesting. There are some cool new things being rolled out and you should be hearing more about them soon on your Facebook feed. Many of us were delighted to see nearly the entire twitter community all in one room at Lee’s Palace for Gen Y TO, immediately following a rousing round of powerpoint karaoke – I hear Alkarim and Paul Crowe cleaned house.
Head on over to Casie Stewart’s blog for some great pics of the GenYTO party. You’ll recognize a lot of familiar faces. By the way, Casie and I kicked some serious butt at the foosball table. Ghetto fab.
Stay tuned for the Valentine’s day post!
Toronto is still a hotbed for the tech community and despite the best efforts of the CRTC and the big ISPs to squash it with metered internet we’re powering on and you can bet that social media will meet politics head on to fight the rash decision that could be deadly to our economy. I think it’s safe to say that social media is to politics what the Ecclesia was to Ancient Athens/
Ever since Barack Obama and David Axelrod showed the power of social media in politics when they took the election by a landslide, more politicians have been perking up at the possibility of leveraging social media to power their campaigns and energize the younger voters into hopping aboard. Young voters make up the majority of the swing vote and, if engaged to get to the polls, can be the deciding factor in a campaign. Also a lot of these young voters are growing up and are now reaching their 30s – they also tend to be very web savvy and are listening to the grapevine that is the social web.
Many Toronto residents will recall Rob Ford’s successful mayoral campaign and will also recall being blown away at the fact that he won by such a huge landslide. There was so much social media buzz about the campaign but most of it was negative, so what happened? Could it be that potential voters were too busy bashing Rob Ford on Twitter that they forgot to vote against him? Or could it be that as a result of all the buzz, negative or not, the swing voters voted for Ford simply based on the fact that they heard his name more than any of the other candidates?
On Wednesday Feb 9, at 2pm I will be moderating a panel with some of the industries top minds and experts on the subject and you should get a ticket fast before it sells out! We will discuss the social media phenomenon and its effects on politics with a focus on the municipal election. The panel will take place at the Yorkville Media Centre at 46 Hayden St, 4th floor at 2pm. Here is the link to sign up for “Social Media for Mayor” on the Social Media Week Website.
I am honoured to have the pleasure of hosting the following panelists and I would like to give a HUGE thanks to Justin Kozuch for helping me set this up and to Bnotions (in my opinion, the best development shop in Toronto) for lending the space to this great event! Here are your panelists:
Dave Fleet, VP, Digital - Edelman
Kelly Grant, City Hall Bureau Chief - The Globe and Mail
Jonathan Goldsbie, Resident Communist - National Post
Stefan Baranski, Principal - Counsel Public Affairs
Dave Meslin, Founder - RABIT
Brett Bell, Principal - Grassroots Online
Be sure to follow them on Twitter and get in on the conversation on Wednesday. There will be Q&A after the panel so here’s your chance to ask the experts