Posts tagged budweiser

I’m always fascinated by how much fun beer companies get to have as they advertise their product. All the funniest commercials and most epic live events always have a beer company attached who just want you to have a great time. It’s been said for years that Budweiser is the King of Beers but if you think about it, Budweiser is also the king of parties. You can go as far back as the “Wasaaaaap” commercials and then then recall things like Bud Camp, Bud Plane to Superbowl, Bills in Toronto, 2010 FIFA World Cup, Calgary Stampede, EdgeFest and of the list goes on and on. 2 weeks ago Bud sent me to a Jays game with a handful of you guys just to show me their new Bottoms Up beer tap!

There was racing too.

The Honda Indy was just owned by Bud this year and they did it up huge. If you were lucky enough to get a VIP pass to the Budweiser Winners Circle you know that they pretty much pulled out all the stops in making it a weekend of high octane fun. As soon as you walk through the entrance tent near turns 9 and 10 of the Honda Indy you are greeted to the fanfare of a gauntlet of ladies clad in Bud gear who will make your arrival known with megaphones and high fives. Then a shap shot at the photobooth with another Bud girl before entering the huge Winner’s circle area complete with live music all day, a hockey net, basketball court, two grandstands, a very fancy and realistic indy car full motion simulator rig and, of course, tons of suds served to you by more bud girls than you can count. Pretty hard to be unhappy when the King of Beers hooks you up with all of the above and food too. I wonder if next year they will set up a cool down zone that sprays fine mists of cold water on patrons to help them keep cool in the blistering heat caused by the combination of sun and race cars. I think they’re called “inflatable misting tents” and I think they would be a big hit next year. While this is not the first time a beer sponsor has been at the Honda Indy but all the gratuitous branding aside, could you really imagine an Indy race without that presence? No doubt about it, Bud brought the fun and I’m sure the winner, Dario Franchitti, didn’t mind being handed the trophy by Miss. Budweiser Ashley (who we met as you will see in the video) either.

The video above says it all. It was definitely a guys’ day out when Chris and I went for the final IZOD Formula One race and we had a swell time even if we got a bit of sun stroke from all the outdoors awesomeness. Those of you who went on the Saturday got to judge the Miss Budweiser pageant and crown the lady (her name was Ashley and we met on Sunday) who would get to present the trophy to the winner of the big Sunday race. You can get in on future action over at the Budweiser Facebook pages. Click here for the Budweiser Canada page, and, for my American readers, click here for the Budweiser US page.

This guy had a blast.

Bud is now taking ballots for Bud Camp Canada so get on it NOW if you want to have an epic summer!

Here are some more Honda Indy pics courtesy of Chris Brooker: