Posts tagged blogging

in the year 2000

The Blogger, the Startup, and the Future

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in the year 2000

Copyright NBC

2010 was the year of the blogger. By the end of 2010 there were 152 Million blogs on the internet. Many of us were there in the fray and posting up to 6 or 7 times a week (I know I was) and some of us even multiple times per day. Blogs shook up the world of journalism and influence and paved the way for the next leap in the way people communicate, shop, chatter and share. In 2010 there were so many social networks that any website or blog that dared jump into social media sharing would have 10-20 “chicklets” at the bottom of each page to try and cover them all in hopes of expanding their reach.

bookmarking chicklets, This was hell

This was hell.

2011 changed all that as it became the year of the startup. Gradually we saw Del.icio.us, Digg, Plurk, Ning, Friendfeed, Hi5, and a myriad of other social networks competing in the “Social Network Wars” along side Facebook, Myspace, Twitter, LinkedIn while Google+ waited quietly in the wings for the dust to settle. At the end we got our 4 major platforms (Facebook, Twitter, LinkedIn. and Tumblr) while the aforementioned ones began to fade into disuse. Google+ joined near the end and to considerable success due in large part to their limited release marketing model that had people who got in early bragging, and those on the waitlist foaming at the mouth for a peek at the hot new thing, becoming the 5th major social network. The thing to keep in mind, with the exception of Google, is that the brands mentioned for 2011 are for the most part, still startups, not publicly traded companies. Because the cream rose to the top, new startups began to spring up in 2011 that saw the simplified social networking landscape as an opportunity to create new products that took advantage of this whether on your tablet, laptop or mobile phone.

There has already been speculation about 2012, naturally, all over the web. What will it bring? What will 2012 do away with? What will be the killer platform and what will fade away into disuse like so many social networks and discovery engines did in 2011. Facebook is expected to make an IPO in 2012, Twitter is getting bigger and more ad supported, and mobile is expected to lead the way when it comes to what developers are working on. Will blackberry/RIM find a way to reinvent themselves before Q2 hits and it’s too late? Will Windows Phone 7 be Microsoft’s reawakening? What I can tell you is that mobile and mobile style applications are the future of computing in 2012 and beyond. Some of you have seen the Flexi-Screen phones from Samsung set to drop in 2012, and that should be indicative of the innovations coming forward. The paradigm is shifting once again, investment dollars are starting to be spent more readily and people are getting smarter.

Rannie and I were out to see a movie yesterday and took a second to appreciate how convenient our smartphones were. We had originally planned to see “The Girl with the Dragon Tattoo” but when we arrived at the theatre is was sold out. Not 10 or so years ago that would have meant the night would have been stymied as people used to check movie listings in the newspaper to find a showtime, or worse, call a hotline that would slowly and painfully read them all off to you in a recorded voice. It was just a matter of getting on Flixster and using the GPS function to tell us that within a certain radius there were other movies showing in a reasonable time slot. Before we knew it we were at the multiplex watching our second choice of “Sherlock Holmes 2″ with plenty of time to get popcorn, be seated and get comfortable. Seems simple and not that awe inspiring but consider that we could not even fathom that simple transaction 20 years ago it’s a big deal. Furthermore, to most people in their late 20′s or 30′s who were using computers before there WAS an internet, humankind has come a long way very quickly.

The very way people research anything is defaulted to the web and mobile and we are seeing encyclopedias go the way of the dinosaur in favour of the wiki. Our technology follows us wherever we go now and will continue to do so. The world has gotten ever smaller with social networks connecting people not just over great distances but from different social circles and milieus entirely. Businesses that are still skeptical and don’t keep up are biting the dust or spending dollars in the wrong places. Because Generation Y sits at the crossroads of the tried-and-true and the technological representation of those tried-and-true things, we are set to change the very face of the world in ways that will create an entirely new future in whatever image we choose for our children and their children. 2012 is the year we stop fearing the future and begin creating it for ourselves.

See you there.

universal-blog-icon

The Universal Blog Icon

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universal-blog-icon

The Universal Blog Icon

It seems that there is a universally accepted icon for just about anything online these days. Checkins have that pin and map, links are typically a chain, delete is a trashcan or “x”, twitter is a bird, and so on.

Although some icons have double meanings, both are usually known across the web and are understandable within the context of the site or web app where they reside. With the popularity of blogs you would think a universal blog icon would have been in use for some time now but as far as I know there isn’t one. It’s probably difficult because conceptualizing what a “blog” (short for “weblog,” as you likely already know) is in itself difficult. A blogger gets inspired,  types up a blog post, adds multimedia, shares it out to the web and social nets, and people read it. So how does one create an icon that pulls from all those actions? Also what about RSS feeds, a blogger’s lifeline in a lot of cases when s/he wants to keep people coming back with each new post?

Does an icon designer try to cram in the universally accepted thought bubble and keyboard icons for the ideation and typing part of the blogging process? The “add a picture” icon for multimedia, and the “sharethis” icon with the RSS feed radio waves? Surely not. Also, as blogs are often about the personality or subject matter behind them, how does one account for that? I think the reason why there isn’t a universally accepted icon is because blogs are hard to define in simple terms. Blog are all about content and that’s a very all-encompassing term that’s just too broad to put into an icon. Blogs can be repositories of all things internet and have a way of taking pieces of the larger pie that is the web and news sources and breaking it down to more digestible morsels by way of commentary, news feeds, satire, or reflection. Mashable understood this from day 1 and owes its success to being a central hub/mashup of the goings-on on the web.

Icons are generally very literal and therein lies the problem in this case, hence it’s not surprising that no one has really, come up with the “blog icon.” If Blogger/Blogspot didn’t trademark it’s logo, I think that would have been more or less suitable as a universal blog icon but WordPress is the king of blog platforms now and there’s no getting around the “W” as a brand logo rather than a universal one.

I was searching around and came upon a site owned by one “Brendan Mitchell” who, back in 2008, threw together the icon you see above.  You can find the site at theblogicon.comblogger_logoSure, the icon proposed is somewhat derivative (it looks like the old b” from Birdhouse Skateboards mixed with the RSS icon) but it’s so far the only real effort I’ve seen in trying to solve the blog icon problem. At the very least the radio waves taken from the RSS icon is apt as just about every blog has an RSS feed, so it makes some sense to me. Mitchell as also gone through the trouble of putting up all the Illustrator files in varying sizes and variations and allowing free usage of the icon with no restrictions. You can also just grab the gifs and pngs here individually. Apparently a Spanish site by the name of “Hipertextos“ came up with a very similar one but the differences are negligible. Both Mitchell and Hipertestos are aware of each other and are happy to share their icons equally as “icon brothers” – again the icons are almost identical anyway. I think if enough people start using any one icon, even this one, the icon will become truly universal or someone with way more artistic ability and inspiration than is fathomable will make something truly awesome and sort this out once and for all. In the mean time I’ll be using this icon in my endeavours. Feel free to follow suit if you also have found yourself in the same predicament when trying to represent the noble blog as an icon across your web presence or in print.

Nus_at_work

Danger: Nus at Work

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I think it’s time for some changes. I’m starting with this blog.

Nus_at_workSince I started michaelnus.com last June due to a cancer scare, I’ve watched it grow alarmingly quickly. Before then I was always a writer and blogger but anything written in my personal hand was just for me and me alone (with the exceptions of songs I would perform publicly on stage). When it came to blogging I was fairly prolific but only on behalf of my clients. I would write strong posts for them and push them out to the web while optimizing their sites for maximum traffic. I was so busy I guess the thought of writing my own blog never occurred to me.

It wasn’t until I met Mark Evans and Casie Stewart that I considered making personal blogging a habit to sharpen my skills in social media, marketing, SEO, PR, and coding even further. The notion was that anything I made that was my own I would naturally treat with care so why not make my own blog. That was two Februaries ago and even then I still didn’t pull the trigger as I was trying to restart my life in this wonderful city we call Toronto while putting lots of energy into SafeKidZone’s online presence in the US.

Then one day in early June I found a lump under my skin on the right side of my chest and had it checked out at the doctor who informed me, as calmly as he could, that I need to get checked for a possible tumor he saw on the ultrasound. That’s when I woke up and decided that I was going to chronicle the things that I’ve done in a blog for all to read. The point was not (and still is not) to brag about whatever party or event I attended but to show anyone who cared to read it that they could do it too and should live their lives as best they can. Sort of a lead by example thing but with many opportunities to join me or go in my place at many of these events (some of you will recall being sent by me to all kinds of cool events at the TIFF and so on).

Eventually I changed the direction of the blog to teach more heavily about the Holy Trinity of Happiness, sprinkled with some tips on how to be a gentleman in the modern age. Still, michaelnus.com is really about you.

In my relatively short time back in Canada a lot has happened. I’ve made lots of friends, lost a few, been praised, embattled, respected and underestimated. Every day I am thankful for all the good that has come my way and curious of the negative. I guess it just comes with the territory of being involved in any social or professional group, especially when some members of that group get competitive. Some folks are good at thinking things through before making a judgement while some take hearsay at face value leaving the victim with an uphill battle to clear their name, which always eats up valuable time. Since the cancer scare I was reminded about how fragile life is and have gone out of my way to make time for everyone and be as good a friend as I could be. The problem with that is the more people you get to know (and I now know a lot) the more you have to divide your time between them to show face and generally tend to the relationship. The winter months don’t seem to help either as people don’t get out as much and pass on many events that are put together because of the bother of having to brave the elements. What happens is that you may not see a friend for long periods during which time they pretty much forget who you are, leaving them subject to distorted speculations about what you’re doing, what you’ve said or not said, and where you’ve been hanging out. In short friends become strangers. Preemptively, I would like to apologize for any transgressions I may have committed and leave the table open for anyone to address anything at all with me personally to get the facts. My ear is open.

Summer is just about here and people are already starting to perk up. The sun and warmth seems to make people generally happier, more easy going, more open minded, patient, and noticeably less dramatic. People are, well, sunnier and change starts to happen whether its spring cleaning, rekindling of failed friendships, new clothes, new jobs, or what have you.

In the same spirit, I’ve decided it’s time to give the blog a major overhaul in layout, design and even content. Blog posts will still come out, but perhaps with less frequency until the final site is up. One thing that will always be a constant, however, is that this blog is about you and since that’s the case I would like to put it to you. What would you like to see more of? What do you like to read about? Where can my expertise in SEO or Digital Strategy be of service to you (perhaps in a question/answer forum or page)? Would you like to see more ticket or product giveaways or less? I ask you because I value each and everyone of my readers and am always listening so I want your input.

Humbly yours,

Michael Nus

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