cadbury creme eggs and Elvis, michael nus, michaelnus

Ladies and gentlemen, I feel like the Tony Montana of chocolate.

He controls the creme eggs controls the world, michaelnus,

The Creme Egg world is yours

Yesterday my good friends at Strategic Objectives extended the proverbial golden ticket to myself, Sean and Lauren. We had the distinct honor and pleasure of getting the opportunity to tour the Cadbury Chocolate Factory in Toronto and see how Cadbury Creme Eggs and Cadbury Mini Eggs are made! Needless to say this is one of those things that is probably a fantasy for many of us since the Creme Egg was introduced in Canada back in 1973! It took a little bit of nudging but we convinced Cadbury to let us film the process of creating these chocolaty delights! Here it is!

Giant creme egg, Michaelnus

jacking a giant creme egg

Pardon the pun, but the folks at Cadbury were very sweet. So sweet that they sent us home with over 100 Creme Eggs, a whole case of Crispy Crunch, some fresh Coconut bars and gift baskets filled with all the variations of Mini Eggs! For those of you who are curious: yes, Cadbury employees do have a great dental plan, but the dentist is not allowed anywhere near the factory. I don’t know what amazed me more: the fact that the factory makes 1000 Creme Eggs a minute or the giant Creme Egg that they keep in their museum! We may have walked away with 100 eggs but that’s chump change when you consider that Cadbury makes around 100 MILLION Creme Eggs and almost 1 BILLION Mini Eggs a year – and they are only sold between January and Easter! Yep, Canadians like the eggs so much that they added production to their facility in Toronto to meet the demand. Those of you who knew that I would be visiting the factory before I went there yesterday sent me in with your egg orders. I guess that makes me the Easter Bunny.

Cadbury chocolate haul, michael nus

The Haul

If you’ve seen the new Release the Goo TV spots you’ll like this neat game that uses Google Maps to catapult a creme egg at any address or landmark you like!

First you get the chocolate, then the fondant, then the eggs, then the power…